Building a Brand
FULLER magazine is a tri-annual publication built to answer one pressing question: Who is Fuller Seminary? I was brought on to help design the magazine and eventually translate the publication into Fuller's overarching brand. The magazine served as a prototype and a springboard for Fuller's new brand identity. Intended primarily for prospective students and alumni as part of a marketing revamp, it represents an an honest, authentic approach to marketing that simply showcases Fuller's graduates' stories and accomplishments; strong, reputable academics; broad cultural engagement and cultivation; and theological, political, social, and cultural diversity. Over eight issues, we have played out these ideas and evolved them through the magazine’s three sections: Story, Theology, and Voice.