Different Drummer asked me to design a logo and put together a site for their new blog, See Differently.
The blog itself is devoted to exploring ways of seeing marketing, creativity, movies, and other stuff differently as a way of standing out in a cluttered, saturated media market. With that in mind, I thought an optical illusion could properly communicate that idea. Upon first glance, it looks like a "D," but if you start following the lines you realize it doesn't end. It's both simple and different.
For the font, I simply followed their branding and mirrored the Different Drummer logo for the text to maintain continuity.