The final product.

One of the first batches of mockups.

Another of the first round of mockups.

A mockup that had more of a cinema feel to it.

The second round of options.

And the final product again.


Different Drummer asked me to design a logo for Theatricast, a new collaborative initiative with Tugg that produces, markets, and distributes live, simulcast events (original programming, repertory, and new releases) to screens nationwide.

They wanted something clean, modern, and minimalist that conveyed the idea of localized live events. With that in mind, I tried a few options before they settled on the map pin with the play button in it. They wanted to go with a bright green as the dominant color.

Role: Designer